Have you ever wanted to know what it's like to step into the lucious world of a Chandler? Well wonder no more as we have interviewed the lovely Sarah from George & Edi and she told us all about all things scents! Based in the picturesque Wanaka the delish handmade candle will bring atmosphere and that little bit of lush to any space!
Can you describe the George & Edi brand in five words?
Quality, craftsmanship, beauty in simplicity, timeless
How did the George & Edi brand begin and what inspired it's creation?
I said goodbye to my corporate 9-5 life in Melbourne and moved to Wanaka to start GEORGE & EDI 3 years ago. Living in fully furnished rental apartments for many years, I found fragrance was the most powerful way to personalise my space and make it feel like a home and candles are a great carrier for fragrance and also create a warmth and ambience I just love, so G&E is born from my passion for fragrance and my desire to create a beautiful, quality product with a luxurious fragrance that allows others to transform and personalise their homes too.
Tell us about what inspires you when you are creating new scents
When I am designing a new fragrance, for example 22:00 we surrender to sleep, my desire is to create something that is complex and will surprise you. The first notes you detect will change and darken and become even more special and keep you wanting more once it is lit. I love how one drop of an oil can totally alter a fragrance - it is a never ending journey of discovery.
What is the best piece of fashion advice you have ever been given?
Wear clothes that make you feel happy
How do you bring style to your life everyday?
For me it's about accessorising both myself and my space with the things I love and that bring me joy - like linen bed sheets, feather duvets, good coffee, a spritz of my favourite perfume, fresh flowers and plenty of interiors' magazines
What's next for George & Edi?
We have lots of exciting plans for 2015 - we are about to launch a range of cream perfumes, our deluxe candles in handcrafted containers and a few 'G&E loves' items may start to appear on our website....watch this space!
We love George & Edi candles so much we even burn them in store! You can shop them online or instore with Fashionlifeand you can follow more of George & Edi on facebook and instagram!