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Designer Series: She By Itzme

Posted on 10 November 2015


Itzme is back with a new collection entitled “She”, a collection which boasts bright colours, prints and the unique style that the brand has become known for.

Inspired by a 4 year old girl called Miral Chan, this season’s collection is inspired by nostalgia and childhood. The story of Miral comes from a series of books by photographer Kotori Kawashima, and follows the tale of a young girl growing up in the countryside of Japan. As she navigates through the messy house in which she lives and experiments with mismatched clothing - through her childhood experiences, the story brings out a nostalgic era of which we can all relate to in some way. 

Like childhood, Itzme’s new collection is free and experimental. There are nods to a 90’s colour palette, but an essence of the 60’s summed up in the comfortable and flowing nature of the pieces. 

Designed for the laid-back, outdoors child in all of us.

Check out the new collection here & shop Itzme here.

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